{"title":"Creattiva Professional KROMACARE PROTEZIONE COLORE","description":"","products":[{"product_id":"creattiva-professional-bagno-luminosita-kromacare-250ml","title":"Creattiva Professional Luminosity KromaCare Bath 250ml","description":"\u003ch3\u003eIlluminating shampoo for color-treated hair\u003c\/h3\u003e\n\u003cp\u003eSpecific for cleansing hair after coloring and as a home color maintenance treatment. Gives shine, softness, and lightness to color-treated hair.\u003c\/p\u003e\n\u003cp\u003eStarting point for an illuminating ritual indicated for color-treated or chemically-treated, dull, and lifeless hair of any kind. Contains VITAMIN E with antioxidant properties, which helps to limit color fading over time by protecting it from the damaging and aggressive effects of free radicals, and RICE OIL, a natural UV filter with a protective action against sun radiation that preserves brightness.\u003c\/p\u003e\n\u003cp\u003eStressful life, technical services, and frequent washing can trigger temporary discomforts such as burning, tightness, and itching. Sometimes anomalies such as flaking or excess sebum persist over time. Whether these situations are temporary or continuous, they should be treated with the utmost care, without focusing only on the lengths. The scalp is the first element to consider; it begins with a specific wash, followed by a second cleanse dedicated to the lengths. The next step depends on current desires and needs: one can focus on the complete treatment with the Kromacare Deep Treatment Radiance Mask or choose a mask that provides cosmetic benefits to the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiagnosis\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp\u003eColor-treated, dull, lifeless hair. Extremely rich formula, specific for cleansing hair after coloring. It has a highly conditioning effect, giving shine and lightness.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEffect\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp\u003eShine, softness, and silkiness.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntervention\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp\u003eBrightness enhancer with antioxidant VITAMIN E, limits color fading, and RICE OIL, a high concentration of Oryzanol, protects against sun radiation (UV).\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMethod of use\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp\u003eApply to damp hair, massage gently. Comb, leave on for 2 minutes. Rinse thoroughly with water.\u003c\/p\u003e","brand":"MPM SHOP","offers":[{"title":"Default Title","offer_id":15474204082242,"sku":"","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/8886\/3810\/products\/bagno-luminosita-kromacare.jpg?v=1557504200"},{"product_id":"creattiva-professional-maschera-luminosita-kromacare-200ml","title":"Creattiva Professional KromaCare Shine Mask 200ml","description":"\u003ch3\u003eShine and Color Protection Mask\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp\u003eMask containing specific latest-generation conditioners with high reflective power that protect hair by extending color duration and intensity.\u003c\/p\u003e\n\u003cp\u003eIt is part of a brightening ritual indicated for colored hair or hair with any type of color service, that is dull and lifeless. It contains VITAMIN E with antioxidant properties, which helps limit color fading over time by protecting it from the damaging and aggressive effects of free radicals, and RICE OIL, a natural UV filter with protective action against sun radiation, preserving its shine.\u003c\/p\u003e\n\u003cp\u003eStressful life, technical services, and frequent washing can trigger temporary discomforts such as burning, tension, and itching. Sometimes, anomalies like flaking or excess sebum persist over time. Whether these situations are temporary or continuous, it's important to treat them with the utmost care, not just focusing on the lengths. The scalp is the first element to consider; it begins with a specific bath, followed by a second cleansing dedicated to the lengths. The next step depends on current desires and needs: one can focus on the complete treatment using the Kromacare leave-in spray fluid or on other products that add cosmetic benefits to the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiagnosis\u003c\/span\u003e:\u003cbr\u003eColored, dull, and lifeless hair. Formula containing latest-generation conditioners and silicones with high light effect. Protects hair by extending color duration.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEffect\u003c\/span\u003e:\u003cbr\u003eReflective power, more resistant and brilliant color over time.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntervention\u003c\/span\u003e:\u003cbr\u003eShine enhancer with VITAMIN E with antioxidant action that limits color fading; with RICE OIL with a high concentration of Oryzanol that protects against sun radiation (UV): specific micromolecular quaternary LIGHT REFLECTORS and silicone conditioners deposit on the cuticles, creating a sheath with high reflective power.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMethod of use\u003c\/span\u003e:\u003cbr\u003eApply to damp and towel-dried hair. Leave on for 4-5 minutes. Comb and rinse with plenty of water. Ideal as a post-technical treatment.\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"MPM SHOP","offers":[{"title":"Default Title","offer_id":15474537463874,"sku":"","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/8886\/3810\/products\/maschera-luminosita-kromacare.jpg?v=1557507571"},{"product_id":"creattiva-professional-crema-luminosita-kromacare-150ml","title":"Creattiva Professional KromaCare Radiance Cream 150ml","description":"\u003ch3\u003eShine Leave-In Cream\u003c\/h3\u003e\n\u003cp\u003eLeave-in spray fluid that polishes the hair surface, enhancing its color and highlights. Excellent for smoothing split ends.\u003c\/p\u003e\n\u003cp\u003eThe final touch of a brightening ritual for colored or color-treated hair of any type, that is dull and lifeless. Contains VITAMIN E with antioxidant properties, which helps limit color fading over time by protecting it from the damaging and aggressive effects of free radicals, and RICE OIL, a natural UV filter with a protective action against sun radiation, preserving its brilliance.\u003c\/p\u003e\n\u003cp\u003eStressful lives, technical services, and frequent washing can trigger temporary discomforts such as burning, tension, and itching. Sometimes, anomalies like flaking or excess sebum persist over time. Whether these situations are temporary or continuous, it's important to treat them with the utmost care, not just focusing on the lengths. The scalp is the first element to consider; it starts with a specific bath, followed by a second cleanse dedicated to the lengths. The fluid can be used as the final product of the Kromacare illuminating ritual, which begins with the Shine Bath and is completed with the Deep Treatment Mask.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiagnosis\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp\u003eColored, dull, lifeless hair. Leave-in formula, ideal for brushing techniques, polishes the hair surface, enhancing its color thanks to its moisturizing action. Excellent for smoothing split ends.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEffect\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp\u003eShine, smoothed ends, silky touch.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntervention\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp\u003eShine enhancer with VITAMIN E (antioxidant action, limits color fading) and RICE OIL (high concentration of Oryzanol, protects against sun (UV) radiation).\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMethod of Use\u003c\/span\u003e:\u003c\/p\u003e\n\u003cp\u003eAfter washing and towel-drying hair, apply the product to the lengths and ends. Proceed with brushing without rinsing.\u003c\/p\u003e","brand":"MPM SHOP","offers":[{"title":"Default Title","offer_id":15481952993346,"sku":"","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/8886\/3810\/products\/crema-luminosita-kromacare.jpg?v=1557574340"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/8886\/3810\/collections\/kromacare-protezione-colore.jpg?v=1557503693","url":"https:\/\/mpm-shop.myshopify.com\/en\/collections\/creattiva-professional-kromacare-protezione-colore.oembed","provider":"MPM SHOP","version":"1.0","type":"link"}